Evernote is shutting down its lifestyle product store

Three years ago, Evernote made a bold bet that its brand as one of the leading cross-platform note-taking apps could extend from software to physical lifestyle products like notebooks, backpacks, and wallets. Today Evernote admits its bet failed. The Evernote Market, as it’s called, will be shut down on February 3rd and the company will stop selling and making its own physical products. Some Evernote-branded items will still be sold through its partners, including the company’s Moleskine notebooks, Adonit stylus, and Fujitsu scanner.

It’s unclear exactly what killed Evernote Market, but one can guess that a company know for making apps perhaps could not find a lucrative edge in the market for expensive accessories, like a $242 backpack…

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