Nintendo details new rewards program and first smartphone game

In a call for investors following the release of some less than stellar third-quarter earnings, Nintendo president and CEO Tatsumi Kimishima has provided details on a couple of important new initiatives for the company. First up is My Nintendo, a new general online service that replaces the old Club Nintendo rewards program while offering some extra features.

Some of these have already been put in place in Japan. Once registered with a Nintendo Account, the company’s new catch-all ID for its consoles and services across other devices, you can log in for personalized information and discounts, and you’re also finally able to buy games online and have them automatically download to your console.

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