Snapchat will let you buy temporary, on-demand geofilters for your next party

Snapchat users feeling limited by the app’s geofilter overlays can now make their own and define areas in which they’ll show up. Users can choose spaces that are a minimum of 20,000 square feet — about the size of an office — to a maximum of 5,000,000 square feet — roughly a few city blocks. The custom filters can stay live from an hour to thirty days, and Snapchat imagines they’ll be used during weddings and other events.

The filters start at $5, which is the approximate price for an eight-hour Friday event in a major city, but this money only places the filter on the app; Snapchat isn’t offering to design the images. Prices change depending on the time and amount of space the filter covers. The customization provides another way for…

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