Snapchat users feeling limited by the app’s geofilter overlays can now make their own and define areas in which they’ll show up. Users can choose spaces that are a minimum of 20,000 square feet — about the size of an office — to a maximum of 5,000,000 square feet — roughly a few city blocks. The custom filters can stay live from an hour to thirty days, and Snapchat imagines they’ll be used during weddings and other events.
The filters start at $5, which is the approximate price for an eight-hour Friday event in a major city, but this money only places the filter on the app; Snapchat isn’t offering to design the images. Prices change depending on the time and amount of space the filter covers. The customization provides another way for…
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